Web Site Promotion
A web site is of little use unless people see it. It is of just as little use if the wrong people see it. The process of web site promotion at ECRIA targets proven mechanisms that increase the amount of relevant traffic to web sites through a combination of contemporary techniques and traditional advertising methods. An important step in this procedure (but not the only one) is Search Engine Optimization & Placement.
Search Engine Optimization (SEO) is the set of processes concerned with improving the visibility of a Web Site in search engines like Google. ECRIA has a well-defined process to ensure success in this critical phase of your marketing effort.
- Textual Optimization - Site content must be adjusted to achieve the best compatibility with search engine algorithms, both in general and for particular keywords and phrases.
- Optimized Structure - Site code and styles must be developed to be fully compatible with current W3C HTML and CSS web standards
- Relevance - People are already looking for your exact product or service. Knowing what words they are using to conduct searches is critical to the success of your placement effort, and ECRIA does much more than guess what these terms are. We will determine and optimize for the most popular search terms currently in use to maximize relevant traffic to your site.
- Promotion - Other factors influence search ranking - such as the number and relevance of links to your site on other web sites. ECRIA can improve your ranking by securing useful links through a combination of directory inclusions, link-exchanges and paid advertising that fits your budget.
- Tracking - Probably the most important capability of a marketing effort is being able to measure it's success. Our hit tracking tools let you know how many new visitors you get, where they are coming from, what search engine(s) they are using, and even the terms that were used in their search.
ECRIA will recommend a set of steps for you to take that will improve the visibility of your site through print, media and other advertising mechanisms - a holistic marketing solution that drives more pertinent traffic to your site. And unlike other firms, we guarantee the success of our Web Site Promotion program.
Contact us to set up a live demonstration of our
services and discuss how we can work with you on your next web site project.